We worked with Optus on their 5G launch, replacing the “S” in “OPTUS” with “5G”. The campaign used groups like 5Geniuses, 5Grannies, 5Guitarists, and 5Game Characters to simplify 5G terminology. Five years later, the OPTU5G logo remains a strong brand property.
Bear Meets Eagle on Fire
Micah Walker
Ian Williamson
Revolver
Andreas Nilsson
Julian Wolkenstein